British running apparel label Acid Running is expanding into Australia and New Zealand through a new partnership with The Iconic, one of the region’s leading online fashion retailers. The launch introduces the brand’s premium running collection to a growing audience of runners looking for performance clothing that moves beyond traditional sportswear.
Founded in 2022 by Oliver Powe, Acid Running focused on delivering high quality, elevated running garments with a fashion-forward sensibility. With alternative graphics and premium fabrics, Acid Running brings the transformative aspects of running to the forefront of their collections,.
A Different Approach to Running Apparel
Acid Running built its identity around the meeting point of performance and contemporary fashion. The label brings an alternative aesthetic to technical clothing, creating garments designed for both their functionality and appearance.
The business recorded 300% growth in 2024, followed by a further 99% in 2025. Womenswear has become an increasingly important part of its development, with significant investment in garments informed by feedback from the women’s running community. The aim is to create premium running apparel designed by women, for women, while responding to the needs of one of sport’s fastest-growing demographics.
The Iconic Opens the Door Down Under
The Iconic provides Acid Running with an established platform for its expansion into the Australian and New Zealand markets. The retailer previously introduced British brands Represent and TALA to local shoppers, making them the perfect partner for another emerging UK label with ambitions beyond its home market.
Its position in the regional fashion industry is supported by a strong track record in online retail. At the 2026 Australia Post Online Retail Industry Awards, The Iconic received Best Online Fashion Retailer and Online Retailer of the Year, while also entering the ORIAS Hall of Fame.
For Acid Running, the partnership offers access to a new customer base in markets where running and outdoor lifestyles already have a strong following.
“We’re absolutely delighted to be launching in Australia and New Zealand, where we have a growing and passionate community of runners,” says founder Oliver Powe. “These countries have been leaders in the outdoors lifestyle space, so we feel this expansion is a natural next step for the business. We’re particularly pleased to be launching on The Iconic, who are equally committed to sustainable supply chains and industry-leading customer service.”
The Acid Running collection existing of premium running garments is available at The Iconic right now.
