When A Ma Maniére links up with New Balance, you can expect more than just a pretty shoe.
You get storytelling, substance, and craftsmanship bundled into a silhouette that respects heritage while quietly pushing boundaries.
That’s exactly what the latest collaboration delivers with the 990v3 “Wilful Bliss For Betterment”.
This isn’t your average grey New Balance. Rooted in AMM’s thoughtful approach to design and social commentary, the Made in USA 990v3 gets treated to a calming blend of sage green suede and cool-toned mesh, creating a palette that whispers restraint rather than shouting hype.
The mix of premium pigskin suede overlays and breathable mesh underlays sets a high bar for material quality, staying true to the silhouette’s legacy of luxury-meets-function.
Grey accents frame the “N” logo and midsole cushioning, offering subtle contrast without disrupting the shoe’s tonal balance.
Underfoot, ENCAP cushioning and a durable rubber sole carry over unchanged. A reminder that while aesthetics evolve, performance stays consistent.
The midsole features soft cream and pale green hues that reflect the upper’s muted calm, resulting in a finish that’s earthy yet elevated.
Look inside and you’ll find one of the most distinctive elements of the collaboration, custom insoles featuring Lady Justice, blindfolded and serene, clutching her iconic sword and scales. It’s a powerful symbol of AMM’s ongoing conversation about equity, accountability, and vision, bridging streetwear and social consciousness.
As ever with James Whitner’s projects, nothing is done without intention. Even the packaging, from the box design to the waxed laces carries a considered polish. It’s a pair that feels just as at home in a gallery space as it does on a concrete high street.
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