Some garments never go out of style, and a tracksuit is one of them. Patta and Lacoste are celebrating that enduring appeal by inviting the public to help revive one of the French label’s most iconic archive tracksuits through a unique community-led collaboration.
Titled People’s Choice, the initiative celebrates one of sportswear’s most enduring garments while highlighting the cultural significance the tracksuit has earned over the past five decades. Lightweight, practical and adaptable, the tracksuit has transcended its sporting origins to become a staple across football terraces, hip-hop, rave culture and streetwear communities around the world.
The winning design will be recreated and released as part of the Patta x Lacoste collaboration in Autumn 2027, marking the community an active part of collection’s development.
Revisiting Lacoste’s Tracksuit Heritage
Lacoste first introduced its own tracksuit in 1975, creating what became known as Le Modèle Original, or The Original Model. Designed primarily for tennis, the original silhouette reflected René Lacoste’s philosophy of elegance, first released in a all white colourway recognised only by the iconic green crocodile.
As the decade progressed, however, the tracksuit began to take on an entirely different meaning. During the 1980s, Lacoste’s sportswear was embraced hy a new generation outside the courts, participating in France, where it quickly evolved into a symbol of youth culture and personal identity.
Recognising this shift, Lacoste expanded its offering with new colours, satin fabrics and newer constructions, allowing the tracksuit to move naturally into a staple for everyday fashion.
Over the following decades, the silhouette became deeply embedded within multiple subcultures, worn by everyone from early hip-hop pioneers and b-boys to British football casuals and European streetwear enthusiasts. Today, the Lacoste tracksuit remains one of the brand’s most recognisable pieces.
Twelve Archive Designs Compete for One Winner
For People’s Choice, Patta and Lacoste selected twelve archive Lacoste tracksuits, each representing a different era of the Lacoste’s design history.
Now the two labels are asking the public to decide which tracksuit should return. Visitors can browse all the archive design before casting a single vote for the model they would like to see reproduced.
Vote for the Future of a Classic
Voting is open from now until 6 August, on lacostexpatta.com with every participant automatically entered into a raffle to win the recreated Patta x Lacoste tracksuit once production is complete.
The winning design will return as part of the Patta x Lacoste Fall 2027 collection, giving one archive silhouette a second life, while celebrating the shared history of the tracksuit.
