Barbie revealed a brand-new Barbie Signature doll inspired by professional basketball superstar Angel Reese, celebrating the athlete’s growing influence across sport, fashion, business and popular culture.
The launch marks another milestone in Barbie’s ongoing commitment to recognising women who are reshaping industries and inspiring future generations. By immortalising Reese as a Barbie Signature doll, Mattel celebrates not only Reese’s achievements on the court but also her work as an entrepreneur, philanthropist and advocate for girls’ empowerment.
A Barbie Designed Around Angel Reese’s Identity
The new Barbie Signature doll has been creates in Angel Reese’s likeness and comes dressed in a look that reflects her confidence and sense of style.
Most notably, the doll wears the upcoming Reebok Angel Reese 1 Basketball sneaker in the exclusive Barbie-inspired pink colourway. Fans will also have the opportunity to purchase the same footwear themselves.
Nathan Baynard, the Vice President and Head of Barbie at Mattel, explained that Reese perfectly embodies the qualities Barbie hopes to celebrate.
“Barbie honors role models who inspire girls to imagine what’s possible. From her on-court achievements and entrepreneurial leadership to her tireless advocacy for girls, Angel Reese is helping children see that confidence, ambition, and resilience can open countless doors. We’re proud to honor her through our Barbie Signature doll and collaboration with Reebok, giving fans new ways to celebrate Angel and all she represents.”
Reebok Angel Reese 1 Gets a Barbie Makeover
Alongsidd the doll, Reebok introduces a vibrant new Angel Reese 1 “Barbie” colourway that combines high-performance basketball technology with the playful styling inspired by the world’s most recognisable fashion doll.
The sneaker features bold pink accents throughout its upper, while co-branded Barbie and Reebok graphics appear across the tongue and sockliner. Designed for match the footwear worn by Reese’s Barbie Signature doll, the shoe maintains the same performance-focused construction as the original Angel Reese 1.
Available in both adult and children’s sizing, the release allows fans of all ages to celebrate Reese’s influence both on and off the court.
Todd Krinsky, CEO of Reebok, said the collaboration reflects Reese’s unique position within modern sport and culture.
“We’re proud to see her Barbie doll debut wearing Angel Reese 1 basketball shoes in this vibrant new Barbie colorway and to bring that same style directly to fans. This moment celebrates Angel’s impact on sport, style, and culture while giving fans the chance to match Angel’s iconic look and be part of the moment.”
More Than a Basketball Star
While Angel Reese has established herself as one of basketball’s brightest talents, Barbie’s latest honour also recognises the impact she continues to make beyond the game.
Through the Angel C. Reese Foundation, she works to improve opportunities for girls and underrepresented communities by increasing access to education, organised sport and financial literacy programmes. Her commitment to creating opportunities of her public identity, making her a perfect addition to Barbie’s growing list of inspirational role models.
Speaking about the collaboration, Reese described receiving her own Barbie as a lifelong dream.
“Having my own Barbie doll is a true dream come true for me. It’s such an incredible honor because it’s about showing girls that there are no limits to what they can achieve. I’ve never let anyone else define what’s possible for me, and every challenge I’ve faced has only made me stronger. I hope this doll reminds girls to be unapologetically themselves, embrace every part of who they are, and go after their dreams with confidence.”
Launxhing at TOGETHXR House During All-Star Weekend
The collaboration officially debuted at TOGETHXR House in Chicago during the WNBA All-Star Weekend. Hosted by women’s sports media company TOGETHXR, where Reese is also a co-owner, the immersive fan experience placed the collaboration at the centre of one of the biggest weekends in women’s basketball.
Inside the specially created Angel Reese Dream Closet, visitors could step inside a life-sized Barbie box, preview the new doll and Reebok footwear, and explore an exclusive apparel collection designed in partnership with Reese herself.
The limited capsule includes custom basketball jerseys, graphic T-shirts and headwear inspired by the outfit worn by the Barbie Signature doll.
Release Information
The Barbue Signature Angel Reese Doll is available now exclusively in Target stores in the United States and online through Target, Walmart, Amazon and Mattel Shop.
The Reebok Angel Reese 1 “Barbie” basketball sneaker launches on 3 August 2026 via Reebok.com, as well as selected retailers.
Barbie Honours Angel Reese With Signature Doll and Exclusive Reebok Angel Reese 1 “Barbie” Sneaker
