Joshua Samuels has revealed the Wild Flowers Collection, a new body of work that continues the London label’s commitment to reconstruction, craftsmanship and storytelling through reclaimed clothing. Built entirely from pre-existing materials, the collection reflects the brand’s philosophy that garments should not represent the end of a lifecycle, but the beginning of another. Every piece starts with vintage workwear, denim and knitwear, each carefully sourced before being deconstructed and rebuilt by hand jn the brand’s East London studio.
The result is a collection that places value on history as much as craftsmanship. Every garment carries the mark of its previous life while simultaneously becoming something completely new, reinforcing Joshua Samuels’ belief that fashion can and will preserve stories.
The Meaning Behind the Wild Flowers
At the heart of the collection is the flower, a symbol that has appeared throughout Joshua Samuels’ work since the brand’s earliest releases. For this collection, the motif takes on even greater significance, representing growth, renewal and rebirth, ideas that naturally align with a design practice built around giving discarded garments a second life.
Each flower starts as part of a reclaimed vintage knit. All garments are carefully cut by hand into individual floral appliqués before being stitched onto vintage shirts, sweatshirts, denim jaxkets and limited-edition versions of the brand’s signature FO Baggy trousers. Every flower therefore carries the history of a garment that once existed in a completely different form, transforming familiar materials into something completely new.
Every Garment Tells a Story
For Joshua Samuels, the collection extends beyond reconstruction and into the unseen journeys that clothing takes throughout its lifetime. Before arriving in the London studio, every garment has already passed through countless hands. Fibres were cultivated, yarns spun, fabrics knitted, garments designed, purchased, worn, repaired, forgotten ans eventually discarded before finding their way into Samuels’ collection.
One Knit, Many Destinations
A single vintage jumper can produce dozens of individual flowers, each carefully separated before being distributed across different garments within the collection. Once completed, those pieces will eventually travel to different cities, countries and continents, creating an invisible connection between people who may never meet, yet unknowingly share fragments of the very same knit.
Crafted by Hand in London
Every piece in the Wild Flowers Collection is produced entirely in-house within Joshua Samuelsm studio using exclusively reclaimed materials. Absolutely zero new fabric are used during the process.
