The adidas Superstar “NYC” celebrates the heart of New York City’s iconic tattoo culture with a bold collaboration between adidas and SNIPES. This reimagined classic silhouette features a striking black and white swirling graphic across the upper, symbolizing the dynamic flow of the Hudson River. The vibrant red heel tab adds a pop of color, with the left side showcasing “NYC” in green and the right adorned with the adidas Trefoil, a nod to traditional tattoo ink colors. Gold foil branding on the tongue pays homage to the Big Apple, while the custom sockliner features NYC landmarks, reinforcing the city’s rich artistic heritage.
This collaboration also extends beyond footwear, as adidas and SNIPES have partnered with Memorial Brooklyn Tattoo to create a platform for up-and-coming artists from the East Coast Social Club. These talented creatives were given valuable industry insights and personalised art kits, highlighting the city’s ever-evolving art scene.
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