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Puma

Salehe Bembury x PUMA Velum NITRO 

Just when your sneaker rotation was starting to look tame, Salehe Bembury links up with PUMA to unleash the Velum NITRO, a daring silhouette that blends avant-garde energy with high-performance comfort. Known for reshaping sneaker design with nature-inspired textures and bold shapes, Bembury once again defies convention, this time through the lens of PUMA innovation. The Velum NITRO features a breathable, recycled mesh upper built for lightweight performance. Beneath it lies NITROFOAM™ cushioning, offering responsive support whether you’re moving through the city or hitting the trail. The upper design embraces the signature fingerprint motif from Bembury’s Spunge brand, subtly integrated into the overlays for that unmistakable personal stamp.

Adding to the wild aesthetic, PUMA’s jagged Formstripe zigzags across the side panels, injecting motion and unpredictability into every step. From its eco-conscious materials to its trail-ready vibe, the Velum NITRO isn’t just a sneaker, it’s a statement. This marks a bold prelude to Bembury’s upcoming PUMA Hoops debut, and if this is the warmup, the main event is going to be something special.

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