After making plenty of noise in Paris with their ASICS Sportstyle party, PAWA SPEED SPORTS℗ return to their home turf with a fresh AW25 collection. It’s the next chapter in the story of PawaBoy and his loyal Doggo, characters that have become the perfect mascots for the brand’s playful storytelling. This time, their adventures speed between two worlds that couldn’t feel more different yet somehow fit together perfectly.
Knitwear on the Move
Knitwear wins the first place this season, and PAWA prove once again that they can inject attitude into even the most traditional staples. The line-up starts with chunky, cold-weather sweaters and a knitted polo that reimagines the DNA of a football jersey in a softer, more textured form.
The standout piece is the Digi Doggo Knit Sweater, a hero design that combines digital camouflage patterns with the brand’s cheeky Doggo mascot. This garment is both playful as well as graphic-heavy, a pulling reference from football terraces, video game aesthetics and London’s ever-changing cultural backdrop.
Graphics, Tees and Grit
Of course, PAWA’s reputation has been built on graphics, and this season they’re not slowing down. The heavyweight zip hoodies arrive with contrasting inverted palettes that double down on visuals, while keeping functionality intact. Meanwhile, a new run of five black-and-white graphic tees continue the brand’s love affair with bold, high-impact visuals. The Speed Sounds longsleeve tee goes one step further, bringing in references to London’s music culture, sound systems, garage raves and the raw soundtrack of the city that raised PAWA.
Accessoires for the Finish Line
Accessoires take their place in the spotlight once again, proving that PAWA knows how to carry their narrative through every last detail. The Monogram P Cap arrives in wool, decorated with an assortment of scattered patches stitched across a deconstructed six-panel. Alongside it, PAWA extends the racing motif through a set of matching scarves and socks, both decked out in a wavy chequered-flag print with bright orange accents.
The Hero Jersey
And then there’s the Football Jersey, the crown jewel of every PAWA season, and AW25 is no exception. This time, the jersey pulls directly from motorsport iconography, adapting the chequered flag as its base design. Wavy patterns ripple across the fabric, accented by orange highlights that streak across the chest like flashes of light at the finish line. Like previous jerseys this garment is crafted in Portugal, made from soft-touch fabrics that feel premium on the skin.
Build for the Culture
PAWA SPEED SPORTS℗ AW25 feels firmly connected to streetwear culture, while still racing into new territories. By fusing the iconic iconography of football with the adrenaline of racing, the brand manages to combine two worlds that thrive on energy, competition and identity. Yet nothing feels exaggerated. The collection is build on genuine love for the culture and sport.
