Nike’s relationship with the Air Max 95 has been shifting quietly. Rather than leaning solely on gradients and bold colour hits, recent releases have focused on construction, material honesty, and context. The Air Max 95 “Paris”, part of the 2026 Air Max 95 Family Pack, fits squarely within that evolution.
Instead of referencing landmarks or obvious city symbols, this pair draws inspiration from Parisian studio culture. Blueprint-style insoles feature text like “Atelier” and “Unité et Créativité”, grounding the design in ideas of craft, collaboration, and process.
The black-and-white palette keeps everything architectural and restrained. It allows the shape of Sergio Lozano’s original design to remain the focal point, while subtle material shifts add texture and depth.

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