The Nike Air Jordan 4 SE “Somos Eternos” joins Jordan Brand’s Día de Muertos 2025 collection with a release that celebrates memory, artistry and cultural pride. Translating the Mexican “Day of the Dead” into sneaker form, it’s a masterclass in design symbolism.
The upper features Soft Pearl, Metallic Gold, Light Bone, and Jade Horizon, evoking the marigolds and gilded motifs of traditional ofrendas. Smooth leather and breathable mesh maintain the AJ4’s familiar structure, while details like gold tongue patches, chain-accented hangtags, and “Somos Eternos” insoles elevate the concept.
The Jade Horizon midsole, speckled with Sail and blue, complements a translucent outsole that reveals hidden Jumpman branding below. Even the packaging carries through the theme, with ornate “Somos Eternos” lettering and custom graphic prints.
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