As Jordan Brand looks beyond its 40th Anniversary celebrations, its long-term strategy is becoming clearer. After the confirmed return of the “Bred” Air Jordan 1 in 2025, focus now turns to another pillar of the brand’s legacy: the Air Jordan 1 “Royal”, expected to make its comeback during Holiday 2026.
The “Royal” has always occupied a unique position in the Air Jordan story. Unlike Chicago or Bulls-linked colorways, it was never tied to a team identity, yet it stood shoulder to shoulder with the rest of the original 1985 lineup. That independence helped define the Air Jordan 1 as more than a performance shoe, allowing it to evolve naturally into a street icon.
Over the decades, Royal Blue and black have become shorthand for timeless Jordan design. The colourway’s repeated retro appearances have consistently proven its staying power, often ageing better than trend-driven alternatives.
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