Deion Sanders’ legacy goes far beyond the gridiron. In 1994, he dropped his rap album Prime Time, with the single “Must Be the Money” becoming a hip-hop crossover moment that cemented his status as a cultural icon.
Nike now rewinds to that era with the return of the Nike Air Diamond Turf “Must Be The Money”, a sneaker that blends heritage performance and playful nostalgia.
This edition updates Sanders’ signature cross-trainer with premium tumbled white leather across the upper, contrasted by light blue details and subtle gold hits. Inside, dollar-sign graphics on the insoles directly reference Sanders’ flamboyant single, bridging sport and music in true ‘Prime Time’ fashion.
Classic Diamond Turf features remain intact: the midfoot strap, layered mesh panels, and reversible white/black laces provide both lockdown and versatility. Underfoot, a cream sole with black and blue accents enhances the retro appeal while keeping the look fresh.
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