Jordan Brand continues to expand Luka Dončić’s signature line with the Jordan Luka .77 “White Cement”, set to drop in Fall 2025. This release pairs minimalist styling with performance-ready features, creating a versatile sneaker that honours both Jordan Brand heritage and Luka’s growing influence on and off the court.
The Luka .77 “White Cement” debuts in a clean white mesh and leather construction, highlighted by “Tech Grey” overlays for subtle depth. Black accents appear on the Air Zoom unit, Jumpman logo, and Luka branding, while pops of “Fire Red” on the insole, outsole, and eyelets provide vibrant contrast. The understated yet bold colorblocking makes it a standout for fans of both Jordan Brand and Luka Dončić.
Performance remains a priority: the sneaker features Air Zoom cushioning and a durable rubber outsole tread, keeping the Luka .77 on-court ready. Priced at $105, it will be available online at Nike.com and select retail partners. This drop not only adds to Luka’s signature collection but also pays homage to the iconic design cues from the broader Jordan lineage, making it a must-have for Jordan Brand collectors and basketball enthusiasts alike.
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