The Reebok Pump was before its time when it launched in 1989, it introduced the world to the idea of personalised tech, before it was even a concept. It was the sneaker that pumped itself up, that moulded to you, that made performance customisable. It was innovation wrapped in felt and foam. Now, decades later, ghostwrite x Reebok are channeling that same spirit of storytelling through their inaugural collectible: the “Court Victory” Ghost, a 400% figure release steeped in sports history.
The Ghosts: Two Designs, One Drop
For this special release, ghostwrite created two ghosts.
- The “Court Victory” Base Ghost is a tribute to Michael Chang and the original Pump tennis shoe that helped him win hearts, and matches, against the odds.
- The “Tennis Ball” Chase Ghost is a nod to the now-iconic 2006 Alife x Reebok collaboration. Fully coated in fuzzy tennis ball felt, it’s a collector’s dream and a snapshot of downtown sneaker culture at its peak.
All ghosts are randomized prior to shipping. Everyone who wins has the same chance of receiving the Chase as they do the Base. It’s a clean 1-in-6 shot.
Quick Release Detail
The auction kicks off on Tuesday, June 24th at 9 AM ET, wrapping up on Thursday, June 26th at 9 PM ET. The figure stands at 400% in size with a total population of 200 units, comprising 150 Base Ghosts and 50 Chase Ghosts. Of those, 150 (125 Base and 25 Chase) will be made available via a Blind Dutch Auction. Each customer may place a maximum of two bids.
Why the Reebok Pump Matters
Let’s rewind. The Reebok Pump debuted at the dawn of the 1990s, during a cultural shift toward technology and self-expression. With a futuristic design and the now-iconic inflatable chamber, the Pump turned heads, and turned sneakers into tools of performance. If you played sports, you remember. If you grew up watching basketball, tennis, or track, you remember. And if you were lucky enough to witness the 1991 Dunk Contest, you definitely remember.
But the Court Victory Pump, Reebok’s performance tennis shoe released in 1990, carried a different legacy. Worn by a young Michael Chang, the shoe became synonymous with speed, grit, and defiance. At just 17 years old, Chang used that speed to win the French Open, becoming the youngest male Grand Slam champion in history.
Felt, Fame & the Rise of Sneaker Culture
Fast forward to 2006. Downtown NYC. Alife x Reebok drop a reinterpretation of the Court Victory Pump, completely wrapped in tennis ball felt. The sneaker world goes into meltdown. Only 80 pairs made. Demand skyrockets. Resale prices climb. Streetwear takes note. That felt didn’t just make a sneaker look wild, it reminds us that storytelling, irreverence, and creativity were becoming the new rules of the game. ghostwrite’s “Tennis Ball” chase ghost captures that era in miniature form. Both ghosts in this release are love letters. One to the athlete. One to the artist. One to the trailblazer who defied size and the odds, the other to the boutique that challenged what collaboration could be.
Final Word
In a culture where stories are told through soles and silhouettes, the ghostwrite x Reebok “Court Victory” release stands as a powerful reminder of what happens when innovation, nostalgia, and storytelling collide. Whether you land the OG-inspired base or the elusive Tennis Ball chase, you’re not just adding to your collection, it reminds us of a piece of sneaker history. This drop is as much about hype as it is about heritage. Let the ghost speak for you.
