The mark its twentieth anniversary, END. has collaborated with Swiss performance specialist On for the first time, creating a take on the Cloudhorizon, a pair that fits between design culture and technical outdoor functionality.
The campaign is introduced through a performative walking project titled Weightless Traces, devloped by land-artist duo Strl_.Set across the vast expanse of Yorkshire Dales, the project puts the shoe within a shifting landscape where movement, terrain and perspectives constantly distort and reform. The group of walkers became part of that environment, their pace and posture echoing the wider idea of a shoe designed to feel light and connected.
This relationship, between design and environment is reflected in the construction of the Cloudhorizon itself. The shoe arrives with a mixed-material upper with textured suede and recycled textiles. The colourway, an Ivory and Leaf mix, with pale green touches flowing across the mudguard and sidewall branding.
That same green fades into off-white along the lower portion of the shoe, where a debossed END. mark can be seen at the heel. On the tongue and heel tabs subtle printed logos can be found. Furthermore the pair features a toggle-lace system.
The Cloudhorizon is built around CloudTec Phase and Helion superfoam, technologies devloped to create cushioning that adapts to uneven trails. A Missiongrip rubber outsole anchors the shoe.
The END x On Cloudhorizon releases on Friday, the 5th of December 2025 both online at endclothing.com and in END. stores in Newcastle, Manchester, Glasgow, London, and Milan for £160 gbp.
Buy END x ON Cloudhorizon “Ivory Leaf” Online
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