To celebrate two decades of curating the cutting edge of menswear and streetwear, END. joins forces with ASICS for a nostalgic yet refined rework of the GEL-NIMBUS™ 10.1. Nicknamed the “Milk” edition, this special release draws playful inspiration from a familiar late-night ritual: a quick dash to the corner shop for a pint of milk. Translating that mundane moment into sneaker form, the result is anything but ordinary.
The sneaker is wrapped in snow white breathable mesh, with layered synthetic overlays in soft cream tones that add depth and structure. Sodalite blue accents appear across the eyelets, lining, and heel, mirroring the iconic blue milk bottle top that anchors the concept. Bubbling milk-inspired graphics adorn the insoles, adding a whimsical, unexpected detail beneath the foot.
Silver foil elements appear across the mid-panel and eye stays, calling back to the foil seal peeled from fresh milk bottles. Meanwhile, the robust TRUSSTIC support system and GEL technology inserts remain intact, keeping the sneaker grounded in performance as well as concept. Every technical feature remains, flex groove midsole, padded collar, and grippy rubber outsole.
Co-branded details are kept minimal and tasteful. The ASICS logo appears throughout, while the END. logo is subtly stamped on the heel in tonal form. Together, they round out a sneaker that cleverly blends cultural familiarity, functional comfort, and storytelling precision.
Buy END. x ASICS GEL-NIMBUS™ 10.1 “Milk” Online
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