Bronx institution City Jeans has teamed up with adidas for a poignant project that speaks directly to the borough’s resilience. The Gazelle “Diamond in the Rough” captures the idea of beauty forged through struggle, with a design that reflects the Bronx community’s determination and creativity.
The sneaker features a black tear-away nylon upper layered over a powder blue suede base. This dual construction symbolises toughness on the surface and hidden brilliance underneath. Reflective Three Stripes and a diamond-patterned tongue bring depth, reinforcing the theme of light breaking through darkness.
The storytelling here is deeply personal. COO Ben Winrauke describes the sneaker as a “love letter” to the Bronx, while Head Buyer Eric Canals calls it a representation of “diamonds shining through struggle.” That authenticity elevates the collab beyond product, making it a cultural statement.
Underfoot, the Gazelle remains grounded in adidas heritage. A simple, flat sole with classic gum traction keeps the silhouette timeless and functional, but within this collaboration it carries symbolic weight too, as if the sturdy sole mirrors the solid foundation of a community built to last.
Buy City Jeans x adidas Gazelle “Diamond in the Rough” Online
Urban Syndicate takes no responsibility for the content on third-party / external websites, and may receive a commission for any purchases made.
