Prepare for a collision of streetwear edge with pop. as Anti Social Social Club (ASSC) teams up with Coca-Cola for a Summer Capsule that’s equal parts ironic and iconic. Known for its cryptic slogans and moody branding, ASSC now turns its gaze to the world’s most famous soft drink, creating a collection that playfully blurs the line between rebellion and it’s commercial culture.
This drop is far from your average co-branded merch. Hoodies, tees, and accessories serve as the canvas for a fusion of Coca-Cola’s unmistakable script, its signature red, and ASSC’s unpredictable design DNA. Bold graphics, multilingual typography (Korean, Chinese, and more), and slogans that walk the line between subversion and homage. It’s the kind of aesthetic collision that could only come from a brand like ASSC, where irony is the point and the contradictions are celebrated.
But it doesn’t stop at apparel. The capsule includes lifestyle pieces like bucket hats and even padel rackets, each stamped with Coca-Cola’s beloved polar bear, this time suited up in full Coke red. It’s a nod to global nostalgia with a street-savvy twist, ready to disrupt both the tennis court and your Instagram feed.
This isn’t just fashion, it’s a cultural remix. The timeless optimism of Coca-Cola meets the nihilistic cool of ASSC, resulting in a limited-edition drop that feels as unpredictable as it is collectible. Whether you’re in it for the clout, the Coke, or the commentary, this collab proves that summer style doesn’t have to play it safe.
