Few football silhouettes carry the heritage and cultural significance of the Morelia. For decades, Mizuno has built its reputation through meticulous craftsmanship, premium materials and a commitment to quality that made the Japanese brand a trusted name on pitches across the world. With the introduction of the Morelia LS OG, Mizuno Sportstyle translates their sporting legacy into a lifestyle focused silhouette.
Following the debut of the Wave Prophecy Morelia Neo during Paris Fashion Week in 2025, which combined the classic Morelia upper with Mizuno’s futuristic Infinity Wave technology, the brand now takes a whole different approach.
A Tribute to Football
The Morelia LS OG comes covered in premium leather, staying true to the craftmanship and materials that defined the Morelia line since its founding. Its design recalls a periode where football boots prioritsed touch, feel and construction over technological improvements.
Releasing in both Black, White and Chinese Red and White, Black and Chinese Red colourways, the sneakers keep the visual DNA of the original Morelia.
The SIDE LINE Campaign
Accompanying the launch is Mizuno’s latest campaign “SIDE LINE”, which shifts the focus away from competitive football and celebrates the culture surrounding the game instead. The campaign explores the moments that take place before, after and around football, highlighting the friendships, routines and communities that have shaped the sport’s foundation.
The campaign follows a younger generation of football fans both on and off the pitch, capturing the social experiences that define football culture just as much as the game itself. From kickabouts to terrace traditions, the imagery focuses on the role football plays in uniting people.
