Last night, Reebok Basketball marked a significant milestone in its return to performance basketball with the exclusive early release of the SS26 Angel 1 “Vector / Navy White”. Available now through Reebok.eu and Zalando.com, the launch represents a renewed and confident commitment to the sport, driven by performance innovation, cultural relevance and athletic storytelling. At the centre of all of this is Angel Reese herself. Her influence extends far beyond the court and into fashion and culture.
Performance, Culture, and Athlete-Led Storytelling
The release of the Angel Reese 1 underscores Reebok’s evolving approach to basketball. Instead of simply relying on heritage alone, the brand is re-establishing itself through modern athletes who embrace competitive excellence and cultural impact. The Angel Reese 1 is a reflection of Reese’s identity and shows her confidence and presence in the global basketball conversation.
Off the Court: An Immersive Berlin Celebration
To celebrate the launch, Reebok Basketball teamed up with Zalando, together they hosted Off the Court, an exclusive after-game experience at the Zalando Experience Hub in Berlin. Timed to coincide with one of the biggest nights on the international basketball calendar, the event brought together a curated mix of athletes, creators and tastemakers.
At the heart of the activation was an immersive exhibition that honored Reebok Basketball’s past, present, and future. Guests were invited to explore rare archival silhouettes that used to define an era, including the Shaq Dunkmob from 1997, signed by Shaquille O’neill and the iconic Answer DMX-10 from 1997. These legendary silhouettes were displayed alongside modern sneakers like the SS26 Angel Reese 1.
Music, culture and community were at the centre of the event. Transforming the launch into a full immersive experience. A live performance by Berlin-based artist and Reebok ambassador Lucio101 set the tone, while DJ sets from @jada.jpg, @stickle, and @moneyama kept the energy going throughout the night. Adding to the atmosphere was food from Magic John’s Pizza.
Angel Reese
The evening was further elevated by a special appearance from Angel Reese herself, the two-time WNBA All-Star joined guests to celebrate the launch of her signature shoe and Reebok’s growing presence on and off the court. Speaking on the significant moment, Reese stated: “Tonight is another significant milestone for the Angel Reese 1,” said Reese. “It’s surreal every time we bring my shoe to another international market and I am so blessed to do it with a brand like Reebok who believes in me, believes in the culture, and is committed to making a real impact on and off the court.”
Reebok’s Return to Sport Strategy
The Berlin activation builds on Reebok Basketball’s broader return to sports strategy. As the brand repositioned itself as a serious contender in performance basketball. With a rapidly expanding roster of elite talent and breakthrough products such as the Engine A and the Angel Reese 1, Reebok is investing in the future of the game.
