There’s history stitched into every panel of this one. When Avirex first ruled the streets in the ’90s, their oversized leather jackets became a rite of passage, a mark of status from Queens to Brooklyn, from block parties to rap videos. Fast forward to now, and adidas Originals has tapped the legendary label for a collaboration that rewrites that same story through one of the most recognisable sneakers ever: the Superstar.
This isn’t a nostalgia piece. It’s a translation. Avirex brings its signature buttery leather treatment, dense with grain and structure, transforming the Superstar from sport icon to luxury artefact. The panels feel deliberately heavy, built to age rather than scuff.
Branding is handled with restraint, co-embossed tongue tabs, dual heel logos, and subtle embroidery that nods to Avirex’s classic bomber patchwork. It’s the sneaker version of a leather jacket you never want to take off.
Underneath it all, the Superstar’s DNA remains intact: the rubber shell toe, the cupsole, the proportion that’s endured since the ’70s. But with Avirex’s craftsmanship, it carries a new kind of swagger, sharper, cinematic, born from the era of mixtape covers and chrome microphone stands.
The collaboration extends beyond footwear. A limited leather jacket and T-shirt capsule complement the sneaker, echoing the same attitude that once defined hip-hop’s golden years. The campaign, fronted by Joey Bada$$ and MJ, bridges generations, proving that cultural legacy doesn’t fade; it reinvents itself.
The Avirex x adidas Superstar isn’t about reliving the past. It’s about re-engineering it. Where adidas represents heritage, Avirex supplies soul, together building a piece of design that feels both archival and brand new. In a moment where authenticity matters more than hype, this collab gets it exactly right.
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