Gully Labs is not just another sneaker brand; it’s a movement that celebrates India’s rich cultural heritage through footwear. Founded in New Delhi, Gully Labs combines traditional craftsmanship with modern sneaker design, creating unique, hand-lasted sneakers that reflect the diverse stories of India. Each collection released every 60 days is more than just a fashion statement—it’s an artistic representation of Indian culture, blending traditional stitching techniques like Kantha and motifs inspired by regional art forms such as Rangoli​.

The brand’s mission goes beyond aesthetics. Gully Labs aims to redefine how India sees itself in the global sneaker landscape, breaking away from the influence of Western brands by elevating local narratives and collaborating with Indian artists. From bold designs that feature Indian scripts to limited-edition releases with celebrated artists, Gully Labs is carving out a unique identity that speaks to a new generation of sneaker enthusiasts proud of their roots. As they continue to grow, Gully Labs stands at the forefront of a homegrown movement, merging culture, craftsmanship, and community into every pair of sneakers they create.