Nike is leveling up nostalgia with its latest Fall 2025 collaboration, teaming up with the original Yu-Gi-Oh! franchise to bring Joey Wheeler’s iconic “Air Muscle” sneakers from the anime into real life. The collab delivers two distinct takes on the Air Max 95 silhouette, complete with special packaging, collectible trading cards, and anime-inspired apparel. The global “Joey” colorway mirrors the bold hues from the show, layering Psychic Blue, Mystic Navy, and Stone Blue with Volt accents. Scratch-mark detailing nods to the character’s fiery spirit, while the sockliner features Red-Eyes Black Dragon graphics, a tribute to Joey’s signature card.
For Japan, the “Jonouchi” colorway offers a monochromatic twist in White, Wolf Grey, Dark Smoke Grey, and Cool Grey, paying homage to the series’ roots and the character’s original Japanese name. Both pairs arrive in special-edition boxes containing co-branded, playable Yu-Gi-Oh! Trading Cards, alongside an apparel capsule featuring anime references — including a Domino High-themed Destroyer jacket. Staying true to the Air Max 95 DNA, each shoe retains the wavy layered upper and visible Air units, now wrapped in anime storytelling. This collaboration is more than a sneaker drop, it’s a cultural crossover for fans of both sneaker heritage and late-’90s anime.
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