WhyWeDream has a totally different agenda than the current luxury fashion landscape. Tamás Trunk Dablty refuses to accept the idea that designers outside the fashion capitals have to follow the shapen path. He travelled across Europe, through hidden workshops, old industrial towns, artisanal production facilities to source the same manufacturers as Louis Vuitton, Maison Mihara, Lanvin and Jacquemus. His mission was simple and ambitious: to create a boot with the quality of high fashion brands.
European Craftmanship
The result pf this journey is the WhyWeDream Boot, a piece that combines the outputs of eight different European facilities, each selected for its specific craft. Every panel of leather, every curve, every element, down to the thread is carefully chosen by Tamás from the same sources producing for Europe’s most respected fashion houses.
Aesthetically the boot sits somewhere between a Rick Owens and a Lanvin. The aim is to challenge beauty, as Tamás puts it: “Perfect is dead. Our humanity is based on unperfection.”
Alongside the boot, Tamás introduced a complete branding, from packaging and visual language to a narrative philosophy. The reveal happened at his leading street culture event in Budapest, staged in front of a raw concrete wall installation emblazoned with the words “NO FAKE”, axcompanied by an art film looping through a carved opening.
Release Details
The boot will open for pre-order later this year, potentially as early as the end of the month. The first pairs may even reach their new owners before Christmas.
