With each signature release, Rowan Zorilla has continued to establish himself as one of skateboarding’s most influential riders, and now Vans is introducing the next chapter in that journey with the Rowan Z3. Building on the success of its predecessors.
Launching globally on 1 July, the Rowan Z3 isn’t designed around one rider’s preferences. It reflects on Vans’ belief that progression happens collectively, creating a shoe intended for everyone from seasoned professionals to the next generation discovering skateboarding themselves.
Built for Every Skate Session
Dubbed “The One For Everyone You Skate With,” the Rowan Z3 takes the strongest elements of Rowan’s previous signature sneakers and puts them into a more versatile package. The silhouette features an updated cupsole construction engineered to deliver improved boardfeel, impact protection and durability, while still maintaining the flexibility required for modern street skating.
Inspired by Community
The campaign surrounding the Rowan Z3 places community at its core. Vans highlights the people who have helped shape his journey, reinforcing the idea that skateboarding has always been about shared experiences as much as individual progression.
Joining Rowan throughout the campaign are fellow Vans Skate Team riders T-Funk, Ray Barbee, Elijah Berle, Gilbert Crockett, Nelly Morville, Zion Wright, Etienne Gagné, Junior Gutierrez, and Nick Michel, all showcasing the different personalities and styles that contribute to modern skateboarding.
