Story mfg. and ASICS take a different route with their latest collaboration, introducing the GEL-TRANSCEND through an idea that goes beyond footwear. Built around the concept of “rambling”, the project celebrates the freedom to move, think and create without following a fixed direction. Whether it means taking a long walk, talking without an end point or letting something grow in its own way, rambling becomes a aay of approaching life the way you want to approach it.
The collaboration centres on two colourways of the ASICS GEL-TRANSCEND, combing in blsck and grey or a rich brown. Both colourways feature recycled synthetic leather overlays and Story mfg.’s signature check pattern, drawing inspiration grom the familiar look of vintage hiking blankets. Underneath, an aggressive yet lightweight tread gives the sneaker a distinctive sole, balancing grip with a supple feel. According to the brands, the design proved practical enough to impress the blacksmith featured in the campaign, who claimed the sheis helped him sharpen tools 20% and asked to keep his pair for work.
A Celebration of People Who Ramble
The campaign continues Story mfg. and ASICS, shared interest in documenting people who dedicate themselves to what they love. Drawing on ASICS’ Japanese heritage, the latest instalment brings together a forager, a blacksmith, dancers, farmers and cyclists. Each subject approaches their craft differently, but all share the same independent spirit at the heart of the project
The campaign gives the word rambling room to take on different meanings. It is about movement, experimentation and finding satisfaction in doing things your own way. That idea also informs the GEL-TRANSCEND itself, uniting ASICS’ performance footwear heritage and Story mfg.’s approach to materials, pattern and storytelling.
Join the RAMBLING CLUB
Before the sneakers reach wider audiences, the two brands will open the RAMBLING CLUB, a fictional club that takes its membership surprisingly seriously. Its first clubhouse will occupy Story mfg.’s London studio on 7 and 8 November, followed by a smaller New York chapter at Blue in Green on 10 November.
Joining requires an application form and a hand-drawn self-portrait. Successful members receive a badge and the chance to purchase the collaboration ahead of its wider launch. The invitation is simple: walk a little, talk some more and find your own way of rambling.
The Story mfg. x ASICS GEL-TRANSCEND launches through storymfg.com on 11 November 2026, followed by selected stocklists worldwide from 20 November 2026.
