Sergio Tacchini is back for Spring/Summer 2026 with a new campaign pulled straight from real life. Shot on location in Naples, the project explores themes of youth and memory. Drawing inspiration from La Haine, the campaign channels the film’s unfiltered realism, translating ite stark, observational tone into a sportswear narrative.
Naples as a Backdrop
Naples plays a major role in the campaign, not only as a setting but in the character as well. The city’s layered architecture, worn textures and dense energy create a backdrop that feels chaotic and intimate.
Against this environment, the collection’s refined Italian sportswear look feels clean and structured. Track silhouettes are contrasted by cracked pavements, graffitied walls and sun-faded facades. Shots are almost documentary-like, capturing movement mid-action or moments of stillness between it.
Movement at the Core
Movement drives the campaign. Featuring athletes from Storror, including Joshua Burnett-Blake and Drew Taylor, alongside freerunner Stani Neko, the campaign focuses on the body in motion. The campaign focuses on parkour as a metaphor for youth itself. Fast, reactive and instinctive.
In the accompanying short film, this idea is pushed further through a stripped-back atmospheric edit. The short film is overlayed by a voiceover from Drew Taylor.
The Collection
At the centre of the collection are Sergio Tacchini’s iconic tracksuits, reworked for SS26 with updated proportions and fabrics. This season the label also introduces new bold colour blocking. The silhouettes are still rooted in the brand’s sporting legacy, but this time they’re styled with a more relaxed, street-focused attitude. The jackets are looser and trousers fall with more ease.
