During the high-stakes Lakers vs. Mavericks game, Rich Paul and New Balance turned heads with the debut of their latest collaboration: the New Balance 2010. Expanding beyond the 550, this marks Paul’s first foray into a fresh silhouette, pushing New Balance’s lifestyle lineup into exciting new territory for 2025.
Taking cues from the revered 99X series, the New Balance 2010 boasts a chunky, retro-inspired silhouette, echoing the beloved 992 and 993 models. Though it doesn’t fall under the MADE in USA banner, it delivers premium craftsmanship, featuring a woven jute-like mesh upper that adds depth and texture. A soft pink base serves as the foundation, complemented by rich deep purple and tan hues, striking a balance between refined style and everyday versatility.
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