Reebok has announced actor Belmont Cameli as its newest Global Brand Ambassador, strengthening the brand’s growing focus on its Classic category and the ongoing Born Classic. Worn for Life. platform. The multi-season partnership comes at a moment when Reebok is placing a lot of emphasis on the cultural relevance of its most iconic footwear, connecting heritage silhouettes with a new generation of talented spanning music, film and fashion.
Cameli, who has rapidly emerged as one of Hollywood’s rising names following his role in Off Campus, fronts a new campaign shot across the streets of Los Angeles. The imagery captures a personal, off-duty perspective, highlighting the actor’s natural approach while showing off two of Reebok’s most enduring sneakers, the Club C 85 Vintage and the EX-O-FIT Hi.
A New Face for Reebok Classics
Cameli joins an expanding roster of cultural ambassadors helping define Reebok’s current direction. The Born Classic. Worn for Life. platform has already featured major artists like KAROL G, PARTYNEXTDOOR, and Destroy Lonely, reflecting the brand’s strategy of positioning Classics as more than archival sportswear.
