Reebok has announced a multi-year partnership with GRAMMY-winning artist KAROL G, positioning her as a global brand ambassador at the centre of Reebok’s storytelling, campaigns and future activations. At the heart of the partnership is Reebok’s new campaign, “Born Classic. Worn for Life.”, with KAROL G in the front and centre. The campaign reframes classics as long-term staples.
A Full-Circle Moment
For KAROL G, the collaboration is something personal. She’s spoken openly about growing up wearing Reebok, making this ambassador role special. As KAROL G continues to be one of the most influential global artists of her generation.
The partnership also marks a reset for Reebok Classics themselves. The brand is reintroducing its most recognisable lifestyle silhouettes in 100% real Garment Leather. The SS26 Garment Leather drop, launching on 18 February 2026 includes:
- Workout Plus (Unixex)
- Freestyle Lo (Women’s)
- Club C 85 (Unisex and Women’s)
- Classic Leather (Unisex and Women’s)
Born Classic. Worn for Life.
Reebok’s new campaign was shot by Renell Medrano, the film connects the brand’s past and present by celebrating women who defined style in their own eras, from Princess Diana’s off-duty moments to Jane Fonda’s fitness legacy and Cybill Shepherd’s cinematic presence.
The campaign doesn’t stop there. Rising talent from cities including New York, London and Berlin feature across the platform, grounding Reebok Classics in real, global style rather than a single moment or market. It’s about how these shoes live on different people, in different places, over time.
KAROL G
KAROL G is currently operating at a historic level: landmark performances, record-breaking tours, and cultural firsts that stretch far beyond music. From headlining the NFL’s first halftime show in Brazil to upcoming history as the first Latina artist to headline Coachella in 2026, her influence spans continents and disciplines.
