Founded in 1796 by Thomas Glover, Peregrine has been shaping the landscape of British manufacturing for over two hundred years. Still family-run, still rooted in Bristol, and still independent. It is a brand that’s grown with its city, not around it. Under the leadership of eighth-generatiom owner Tom Glover, Peregrine is one of the few brands with a rich history. At its core, Peregrine stands for British-made clothing with a purpose, made by real, people for real lives. This philosophy comes to life in: The Hudson Aran: Stories Woven in Bristol.
Threads That Bind
The campaign is a love letter to Bristol, the place that raised Peregrine and continues to inspire the brand till this day. At the centre sits the Hudson Aran, a heavy-knit jumper made in England from 100% British wool. In Peregrine’s latest campaign the jumper is used a a thread, a connector between people who’s stories shape the city. The brand puts the spotlight on everyday heroes, the artists, makers, farmers, chefs and leaders who keep the city moving. Every person wears the Hudson Aran in its own unique way and is photographed somewhere that means something to them. Together their stories read like a map of modern Bristol.
A City Stitched Together
Stories Woven in Bristol is built around a simple belief, that a city’s strength lies in the people that work and live there. Among them, there’s Mrs Peaches Golding OBE, His Majesty’s Lord-Lieutenant of Bristol, photographed at the SS Great Britian. She is one of just 98 personal representatives of King Charles II, and she is the only one representing Bristol.
Then there’s Luke Hassel, organic and regenerative farmer from Chew Magna, the kind of man who knows every inch of his land by heart. His work at The Story Farm and The Community Farm reconnects people to the place their food is grown on, reminding the city that sustainability starts very close to home.
Alice Green, a tattoo artist and the co-founder pf Nice and Good Tattoo, represents another side of Bristol’s identity, a creative and artistic side. Her studio, tucked away in Easton, serves both as a canvas and a sanctuary.
And lastly, there’s Ebou Sanyang, musician, educator, and community leader, a man whose energy has helped hold Bristol’s soul together. Through his work at St Paul’s Learning Centre and beyond, Ebou has built bridges between generations, cultures, and hearts.
Lives in Motion
The campaign also turns its lens on people whose stories often go untold. Toast, chef at Tapps Wine Bar, manages to blend heritage, soul and heart with every dish, carrying flavours of Leicester, Kenya, and India into Bristol’s food scene.
David Minns, the tailor behind Brown in Town, Minns knows what’s best for his customers and handles everything personally, with care. From bespoke suits to denim and outerwear, nothing is to crazy for him.
Julie Bassett, archeologists and stone sculptor, captures the city’s past in her fingers. From childhood memories at the Suspension Bridge to digging across South Gloucestershire, her story is one of preserving. She understands that the best way to love a place is to understand where it came from.
Then there’s Jason Harkness, ecologist and ornithologist, a quiet force working to protect the wildlife that shares Bristol’s green spaces. Jason keeps the balance between city and nature alive.
Finally, Phil Williams, a surfer, community leader and para surf team manager, Phil embodies everything the campaign stands for, courage, passion and the joy of giving back. Phil doesn’t ride waves, he creates them everywhere he goes, for young people and athletes.
