Ja Morant’s meteoric rise in the NBA has been defined by highlight-reel plays, high-flying finishes, and an unshakable confidence. His third signature shoe with Nike, the Nike JA 3, brings all of that to life in bold fashion, pushing the limits of performance design while delivering a clear statement: this is not just a sneaker, it’s a mindset.
Unveiled during the 2025 NBA Playoffs on April 20th, the JA 3 builds on the legacy of its predecessors with a silhouette that’s louder, sharper, and more refined. Designed with Ja’s own creative vision at the forefront, the JA 3 channels his fearless attitude and desire for individuality. “I told the Nike design team I needed something that talks before I even lace it up,” Morant explains. “Make it rugged, make it different.” And that’s exactly what they did.
Scratch. Sprint. Soar
The JA 3 reimagines the “Scratch” design DNA first introduced in the JA 1 and JA 2, this time with a layered upper that resembles the claw marks of a grizzly bear, a nod to Ja’s Memphis roots. Breathable mesh with strategic perforations keeps the foot cool in heated moments, while a translucent rubber cupsole offers a peek at the sneaker’s full-length ZoomX foam midsole, delivering lightweight responsiveness and plush cushioning perfect for Ja’s explosive takeoffs and hard landings.
Adding to the performance package is a newly developed micro-traction outsole, inspired by Morant’s signature bulldog crossover. Built to grip the hardwood on sharp cuts and fast breaks, it gives hoopers the control they need to change direction on a dime. The shoe’s design speaks directly to Ja’s evolving game, balancing speed with control, chaos with poise.
A Story in Every Detail
The JA 3 isn’t just technically impressive, it’s deeply personal. Ja’s Nike signature logo forms a monogram pattern across the shoe, while a vertical Swoosh placed along the lateral side merges to create a hidden “JA” inscription. Etched on the outsole are two signature quotes that encapsulate his mindset: “A happy Ja is a scary Ja” (right foot). “I’m not even worried about proving them wrong” (left foot). Even his jersey number “12” is split across the soles, with “1” on the left and “2” on the right. Every detail was chosen to reflect Ja’s personality, his confidence, and his message to the next generation of hoopers: be bold, be loud, be unapologetically you.
Global Release, Local Roots
The Nike JA 3 is set for a global release in autumn 2025, with the debut “Max Volume” colourway launching on August 15th, available in both Adult and GS sizes. It headlines a strong lineup of drops including the “EYBL” (July 15th), “NY vs NY” (July 22nd), and the exclusive “Light Show” edition released in China during Ja’s 2025 global tour.
Final Word
With the JA 3, Nike and Ja Morant aren’t just continuing a signature line, they’re building a legacy. A blend of innovation, attitude, and storytelling, the JA 3 isn’t just made for the game, it’s made for those who play it their own way. In Ja’s own words: “When you put on the JA 3, I want you to feel fearless. Like you can go create your own story, on the court, off it. Just be you, loud and proud. That’s what I’m about. No limits, no second guessing. Just go.” The JA 3 is the next move.