Playful and fearless, the Nike Ja 3 “Bright Pink” brings colour psychology to performance. Inspired by Ja Morant’s love of Japanese jellybean sweets, the design captures the mix of intensity and lightness that defines his playing style.
The upper uses a woven textile base that fades between soft pastel pinks and saturated magentas, creating depth and movement even when still. Bright orange laces add a touch of chaos, while the gradient magenta-to-yellow Swoosh gives the illusion of speed, like motion blur on a fast break.
Beneath the surface, ZoomX cushioning runs the full length of the shoe, ensuring the bounce and responsiveness guards need to attack off the dribble. The translucent outsole keeps the silhouette visually light while revealing the cushioning tech below, a design cue that echoes Nike’s early-2000s performance roots.
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