New Balance Made in UK has unveiled their latest campaign, a celebration of British heritage and the enduring legacy of domestic craftsmanship.
For the first time, the brand’s campaign features standout talent who truly embody modern British identity, all while paying homage to the New Balance Flimby factory legacy of quality and tradition that has been at the heart of the brand since 1991.
Honouring A Legacy
The roots of New Balance Made in UK stretch back over 40 years. It all began in 1982 when Jim Davies and his wife Anne opened Lilly Hall, setting the foundation for a proud domestic manufacturing tradition.
As the business flourished, a move in 1991 saw operations shift just 7½ miles to Flimby, a decision that established the benchmark for uncompromising quality.
Today, the Flimby factory remains synonymous with meticulous craftsmanship, with products still being produced by the same artisans who helped shape the brand’s reputation.
A Celebration of Modern British Talent
At the heart of this campaign is a dynamic line-up of influential British icons, each representing a different facet of the nation’s creative spirit. The lookbook features:
- Ebere Eze – One of the most inventive midfielders in top-flight football.
- Teoni Hinds – An artist renowned for her romantic portrayal of everyday life.
- Ewen Spencer – A photographer celebrated for his authentic depictions of youth and subculture.
- Niko B – A rap star whose lyrical storytelling has made a significant cultural impact.
- Sasha Keable – A promising singer-songwriter poised to redefine British music.
Each talent’s unique story mirrors New Balance’s commitment to championing British craft, merging the rich tapestry of heritage with creative expression.
The Made in UK Lookbook: An Ode to the Craft
The latest lookbook is a masterpiece that captures the essence of New Balance Made in UK. Featuring the iconic 991v2 and and 1500 silhouettes, both produced exclusively at the Filmby factory.
Shot in British locations and styled by local talent, the imagery captures the spirit of the nation while underscoring the brand’s dedication to craftsmanship.
Global Impact Through The British Eye
By celebrating its regional roots, New Balance Made in UK demonstrates how British heritage resonates around the world.
The campaign’s creative direction not only highlights domestic manufacturing, but also projects a vision of ‘Britishness’ that is influential.
From the Flimby factory to global runways, the brand’s commitment to quality and creativity continues to impact communities worldwide, proving that true craft knows no borders.
Available Now
Experience the legacy and contemporary creativity of New Balance Made in UK for yourself. Discover the latest collection and explore more about the brand’s commitment to British craftsmanship at Made in the UK.