As KITH approaches its 15th anniversary, the brand is reshaping its loyalty programme with a footwear-led statement centred on the ASICS GEL-Kayano 12.1. The model holds historical weight for KITH, having been central to its early ASICS collaborations and the silhouette’s wider revival.
The updated tier system introduces clearer identities: Molecule becomes Paragon, Elevation shifts to Quartz, and Vitality moves to Voyage. Each tier receives its own exclusive GEL-Kayano 12.1 colourway, with higher levels unlocking access to lower-tier pairs. The structure rewards longevity with tangible progression rather than abstract perks.
Design execution stays intentionally restrained. Cream and silver bases are paired with soft pastel accents, including muted browns, pale blues, and gentle pinks flowing through translucent overlays and visible GEL cushioning. It’s a cohesive approach that prioritises wearability.
Buy KITH x ASICS GEL-Kayano 12.1 (Loyalty Programme Release) Online
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