The John Geiger Friends & Family “What The” 004 Anniversary Edition is built as a collage of the silhouette’s own history, pulling recognisable elements from multiple 004 colourways and fusing them into a single, pair. Geiger looks inward, remixing the pairs that helped define the model’s rise. Panels and accents reference releases such as the 004 “Mint”, the 004 “Infrared”, the 004 “Grey Reflective”, and earlier experimental Friends & Family make-ups that never saw wide retail. Cool aqua and mint tones sit comfortably beside sharper orange hits, creating a sense of tension that mirrors the evolution of the 004 itself.
Lighter, airy mesh sections recall breathable summer releases, while the layered synthetic panelling and pronounced piping echo more towards a winter pair. The John Geiger Friends & Family “What The” 004 Anniversary Edition comes with four interchangeable lace options, allowing for a personalised look, and is presented in a specially designed box that reflects the attention to detail behind the project. Included with the sneakers is a bespoke zine by John Geiger, which provides an in-depth look at the entire design and build process, documenting each stage from the initial concept to the final release. Every aspect of this edition has been carefully considered.
Buy John Geiger Friends & Family “What The” 004 Anniversary Edition Online
Urban Syndicate takes no responsibility for the content on third-party / external websites, and may receive a commission for any purchases made.
