Joe Freshgoods is set to make waves in the sneaker world once again. The Chicago native recently teased an upcoming collaboration between his Every Now & Then brand and New Balance, marking a new chapter in their ongoing partnership.
Founded three years ago, Every Now & Then serves as a creative hub in Chicago, championing community through pop-up installations, panel discussions, and a curated selection of world-class footwear, apparel, and accessories.
With the brand’s physical space moving to a larger location, anticipation is building for the release of the Every Now & Then x New Balance sneaker, which will be available for sale at the store.
The collaboration was unveiled via a ‘90s sitcom-style Instagram Reel, featuring a green co-branded shoe. A signature colour for Joe Freshgoods’ creative endeavors.
Given the history of Joe Freshgoods collaborations with New Balance, it’s likely that this inaugural Every Now & Then release will be a Made in USA New Balance.
