The long-anticipated JJJJound x New Balance 990v4 finally surfaces, and it’s everything fans predicted, yet still satisfying in the way only JJJJound can achieve. It’s muted, earthy, grown, intentional, and unmistakably aligned with the studio’s design DNA.
Rich brown suede overlays sit over a breathable brown mesh base, subtly shifting in tone across the panels. A dark “N” logo grounds the palette, while cream laces lift the upper with a small hit of contrast. Silver heel accents add just enough technical flair to remind you this is a performance-bred silhouette originally crafted in the USA.
The colour story calls back to JJJJound’s legendary 992 and 993 projects, shoes that helped define the “quiet luxury” look in sneaker culture. This 990v4 feels like a continuation of that lineage, tapping into warm autumnal tones and heritage running cues without feeling repetitive.
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