Influencer of the Year shines a spotlight on the individuals who shape, guide, and amplify sneaker culture. While the word “influencer” might feel like a dirty word to some, there’s no denying the impact these figures have. They’re the ones setting trends, introducing new brands, and taking sneakers from niche communities to the global stage.
In 2024, the biggest influencers aren’t just flexing their collections, they were curating conversations, challenging norms, and giving smaller brands and unique designs a platform to shine. They’re the bridge between hardcore sneakerheads and the wider audience, helping to make sneakers accessible to everyone while still respecting the culture.
These are the voices and faces that define what’s hot, what’s next, and why it matters. They’re not just content creators, they’re storytellers, trendsetters, and community builders. Whether it’s through YouTube reviews, Instagram posts, or TikTok videos, they guide how we see sneakers and help shape how the world interacts with this culture.
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