House of Errors is like that one kid in class who refuses to do things like everyone else, but still somehow gets the job done, better than the rest. This year, their Black Friday sale isn’t about discounting old stock for a week. Instead it becomes something chaotic. One hour where the whole site drops up to 50% off, even their newest items, before snapping back to the full price once the clock expires.
This one-hour event is an extension of the acclaimed MARKET CRASH campaign from last year, poking fun at volatility while also doing the exact same.
You’re given a simple choice: set a reminder and play the game with the rest of the world, or sign up to the House of Errors mailing list and get access 24 hours earlier, without the chaos, just pure and honest access to the discounts.
One-Hour Global Window
The one-hour sale hits the whole world simultaneously:
- London – 4pm
- New York – 11am
- Los Angeles – 8am
- Paris/Cologne – 5pm
- Taipei – Midnight
- Tokyo – 1am (Saturday)
- Melbourne – 3am (Saturday)
A Brand Built on Storytelling
House of Errors, founded in East London in 2019 by designer Fully, has always treated fashion as art.
The brand finds beauty in imperfections, and the belief identity is different for everyone. The brand loves to experiment with silhouette, texture and form.
House of Errors doesn’t follow trends of seasonal drops, but each drop is more of a standalone moment. This freedom breeds creativity and fosters a moment where silhouette happen naturally. The brand still follows the same mantra since its foundation: “luxury through experimentation and error”
Your Move
One hour, globally, up to 50% off every piece. After the time’s up the prices reset and House of Errors goes back to full retail. It is up to you, set your alarm and potentially miss out or outsmart the clock and get early-access by signing up to their newsletter at www.houseoferrors.org
