During Paris Fashion Week, HOKA stepped into the wicer cultural conversation with Find Your Own Pace, a five-day immersive showroom that explored the growing relationship between performance, fashion and lifestyle. Running from 24th to 28th June in Paris’ Le Marais district, the activation transformed a busy Fashion Week schedule into an opportunity to slow down, reconnect and experience movement from a different perspective.
HOKA created a thoughtfully designed space centred around its belief that everybody moves differently. Editors, creators, industry insiders and members of the public were invited to step inside a calm, nature-inspired environment that contrasted the fast pace outside, while offering an exclusive first look at the brand’s upcoming F26 collection.
A Different Kind of Fashion Week Experience
Guests entered through a Japanese-inspired Karesansui Zen Garden before making their way through a series of immersive spaces designed to encourage relaxation, reflection and community. One or the standout installations was the interactive Breath Control Experience, where visitors’ breathing patterns directly influenced the surrounding environment in real time, reinforcing HOKA’s message of slowing down and finding your own rhythm.
Elsewhere, the showroom featured a carefully curated vinyl listening corner, a reading library inspired by sport, running and Japanese culture, and the Kun Café, giving visitors a place to pause between Fashion Week appointments. Daily workshops and community events also formed part of the programme, including a community run hosted alongside Distance that welcomed participants of all abilities.
More Than a Product Showcase
Alongside the immersive experiences, Find Your Own Pace provided an early preview of key footwear and apparel from HOKA’s forthcoming F26 collection, positioning the brand at the intersection of technical performance and contemporary design.
