G-SHOCK and Pokémon joined hands for a special collaboration celebrating one of the biggest milestones in gaming history. Bringing together G-SHOCK’s reputation for creating some of the world’s toughest watches with Pokémon’s decades-long legacy of adventure, discovery and self-expression, the new G-SHOCK x Pokémon GA-110PKM delivers a playful reinterpretation of one of Casio’s most recognisable silhouettes.
Coming at a time where Pokémon celebrates its 30th anniversary, the collaboration pays tribute to generations of fans who have grown up exploring the Pokémon universe. From the original Game Boy titles that introduced millions of players to the world of catching, training and battling Pokémon, to the franchise’s continued influence across fashion, entertainment and popular culture, the anniversary release transform nostalgia into a wearable collector piece.
Since launching in 1983, G-SHOCK has become synonymous with durability, innovation and bold design, while Pokémon has developed into one of the mosg recognisable entertainment franchises into the world. Both have built communities around creativity, exploration and personal expression, making the collaboration a natural celebration of shared values. The collaboration is built around the GA-110, a model celebrated for its oversized proportions, mechanical-inspired dial and streetwear presence.
The GA-110 Receives a Pokémon-Inspired Transformation
The G-SHOCK GA-110 has long been a favourite among collectors, athletes, and streetwear enthusiasts thanks to its distinctive construction and ability to bridge performance, fashion and lifestyle. First introduced as part of G-SHOCK’s pursuit of creating watches that could withstand extreme conditions, the GA-110 later became a staple within street culture thanks to its futuristic appearance and bold silhouette.
For this special edition, the model is transformed through a colour palette inspired by Pokémon’s earliest era. Red, Green and Blue accents appear throughout the watch, referencing to the original Pokémon video games.
The combination of bright colours and intricate details create a balance between playful nostalgia and G-SHOCK’s signature rugged aesthetic. While the watch celebrates Pokémon history, it remains instantly recognisable as a G-SHOCK, maintaining the oversized case, layered construction and dynamic appearance that made the GA-110 one of the brand’s most iconic models.
The dial features several hidden references designed for fans to discover, including a sub-dial inspired by the shape of a Poké Ball. Additional touches across the face, hands and case celebrate Pokémon’s visual identity while still preserving the functionality and toughness that has defined G-SHOCK for more than four decades.
Hidden Details
Beyond the instantly recognisable colourr scheme, the collaboration is packed with subtle details that reward a closer inspection. The watch hands feature a design inspired by Pikachu’s silhouette from behind, adding a playful reference.
The case back features a special Pokémon engraving created specifically for the anniversary collaboration, marking the connection between two Japanese brands that have each developed passionate global communities.
The storytelling continues on the strap with illustrations featuring 30 different Pokémon, celebrating characters from across the franchise’s history. Alongside legendary favourites such as Pikachu and Eevee, the design also introduces a variety of Pokémon references spanning multiple generations.
A special strap loop featuring Mew adds another special element for collectors, reinforcing the attention to detail throughout the design. These smaller references transform the GA-110PKM from a simple collaboration piece into a watch created for the biggest Pokémon fans.
Special Packaging
Adding to the appeal for fans and collectors, the collaboration comes in specially designed packaging inspired by the Pokémon universe. These presentation box takes cues from the iconic Poké Ball, creating a complete collector experience from the moment the watch is revealed.
Release Information
The G-SHOCK x Pokémin GA-110PKM launches globally throughout July 2026, with availability varying by region. In the UK, the limited-edition collaborations comes from 21 July 2026, retailing for £220, and will be available through selected G-SHOCK flagship stores, the official Casio website and selected authorised retailers while stocks last.
