London-based jewellery studio Four Pence celebrates six years in business with the release of Collection Two, a 30-piece release that pushes the brand’s established language into bolder territory. Built as a natural progression from last year’s Core Collection, the new lineup adds more expressive use of colour and gemstones while keeping its focus on jewellery designed to last.
Founded by Rufus Dorey, Fource Pence has developed its identity around ethnical craftsmanship and unisex design. Collection Two continues that approach through a range built predominantly from sterling silver, alongside solid gold pieces. Larger gemstones take centre stage, with a combination of natural and lab-grown stones bringing brighter colours and stronger contrasts to the collection’s otherwise timeless foundations.
A New Chapter in Four Pence Jewellery
Collection Two builds on the pieces that established the brand. The new release reflects a longer design process, with each piece developed as part of a wider permanent offering instead of a one-season statement. Its more vivid approach to gemstones marks a shift in the studio’s visual language.
For Dorey, the name is also significant. As Four Pence approaches its sixth year, Collection Two acknowledges the work that came before it while signaling where the studio wants to go next. The collection expands on the Core Collection’s foundations, introducing bigger stones and louder colours without losing sight of the brand’s emphasis on longevity.
Snake Eyes and a High-Stakes Game
The launch starts with Four Pence’s most ambitious campaign film to date. Titled Doubles, the Poker-inspired story unfolds around an underground game led by an undefeated champion known as Snake Eyes. With a 15-person production team and a live snake involved in the shoot, the film takes a cinematic approach.
In the story, Snake Eyes strips his opponents of their jewellery as he maintains control of the table. That changes when an underdog takes his place, turns the game around and walks away with a statement piece for his partner.
One accessory plays an important role in the film, a custom Four Pence dice piece that sits at the heart of the story, connecting the campaign’s fictional game to a personal memory from the brand’s founder.
A Personal Story Behind the Dice
The dice accessory began with a childhood memory. Dorey found an old game at a local charity shop, bringing back memories of playing with his father. That discovery became the starting point for a new piece, reworking something personal into a jewellery accessory.
That also reflects the way Four Pence approaches design, the brand draws from everyday objects and personal experiences, then translates those into pieces with a lasting place in the collection.
Speaking about the release Dorey describes Collection Two as a personal milestone and a continuation of the studio’s original direction. He also sees the campaign as a significant creative step, matching the scale and energy of the jewellery.
The studio works primarily with 100% recycled precious metals and a mix of ethnically sourced natural and lab-grown gemstones. Its made-to-order model helps limit overproduction, while partnerships with specialist London artisans keep production close to home and support transparency throughout the process.
The studio also finishes its jewellery in sustainably sourced, recyclable packaging, maintaining the same focus on responsible choices. Since its beginnings with Dorey repurposing his grandfather’s pre-decimal coins during lockdown, Four Pence has built its identity around giving materials and memories a second life.
