Whilst on tour in the Philippines, Central Cee linked up with Australian streetwear label JUDAH to give something back on the ground, donating clothing axross some of the most underserved communities in Manila.
There was no crazy rollout or campaign, just a direct exchange of love and giving back to a community. JUDAH was born in the suburbs of Melbourne, in an area locally referred to as “The Areaz”, JUDAH has always operated differently. The brand uses clothing as a way to tell stories that often to unheard.
For Central Cee, the past few years have seen him evolve into one of the most recognisable voices of the UK rap scene, and his audience continues to grow. With the ALL ROADS LEAD HOME ep landing thus week, the timing feels aligned. His musical project shows another step forward in the spotlight, while this action takes him away from the spotlight.
