From selling his first ten hoodies out of a bedroom to building a fashion label recognised by GQ, Vogue and Forbes, Buchan has come a long way since launching in 2020. Now, founder Elijah is celebrating the people who helped make that journey possible with an unusual giveaway: a Cheetah Porsche.
Running throughout November, the competition gives customers the population to win the car by placing an order through Buchan.store and completing a short quiz about the brand. The winner will be determined by the number of correct answers, with a tiebreaker question asking participants to predict how many orders Buchan receives throughout the month. If multiple entries achieve the same quiz score, the closest estimate will take the prize.
From a Bedroom Project to an International Brand
Buchan’s story began in 2020 with little more than an idea and the determination to make it happen. Without a studio, a dedicated team or even a established budget, Elijah taught himself the different sides of running a clothing brand, cutting the first garments by hand and selling the initial ten hoodies himself.
Since then, the brand has grown into an internationally recognised name, with features in publications like GQ, Vogue and Forbes and a growing audience wearing its designs around the world. That development has also seen Buchan establish a recognisable visual identity, with its recent water-reactive jacket bringing the cheetah pattern into focus.
The giveaway takes inspiration from that design language, turning the cheetah motif into something much bigger than the graphic. By putting the Cheetah Porsche up for grabs, Buchan is bringing one of its most recognisable visual references into the automotive world while giving something back to the community that supported its growth.
How to Win the Cheetah Porsche
To enter, customers must place an order through buchan.store during November and answer a short quiz about the brand. The participant with the most correct answers wins the Porsche. In the event of a tie, the closest prediction of Buchan’s total November orders will determine the winner.
The competition runs throughout November, with further details and the quiz available through Buchan’s official channels. For a label that started with ten handmade hoodies and an idea in a bedroom, the giveaway marks a massive moment in its journey, while putting the people who helped build the brand at the centre of that celebration.
