A defining silhouette of 2000s skate culture, the BBC Ice Cream × Reebok Board Flip makes a long-awaited return in the “Watermelon” colourway. Originally crafted under the creative direction of Pharrell Williams and Nigo, the Board Flip captured an era when streetwear blurred seamlessly with luxury and irreverent playfulness.
The 2025 retro captures that same carefree energy with a green suede upper offset by pink overlays and a white leather tongue. The brown midsole adds depth to the design, grounding its pastel tones while hinting at the retro gum-sole aesthetic of early-2000s skate footwear.
The finishing touch, the embroidered “drippy cone” logo on the heel remains one of the most recognisable emblems in streetwear history, a reminder of Ice Cream’s tongue-in-cheek visual language. Built with premium skate-grade materials, the silhouette bridges nostalgic energy and modern quality.
Buy BBC Ice Cream × Reebok Board Flip “Watermelon” Online
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