Known for blending humour and high fashion, Swedish designer Beate Karlsson’s AVAVAV brand partnered with adidas Originals to present a fresh collection during Milan Fashion Week Fall/Winter 2025, turning heads with its unconventional sneaker designs.
The Moonrubber Megaride White is a striking reinterpretation of classic running shoes, featuring a breathable white mesh upper enclosed by a flowing, sculptural rubber shell. This unique design provides both protection and style, heightened by adidas’ Bounce technology cushioning that delivers comfort for all-day wear.
The all-white colourway spotlights the shoe’s organic, wave-like rubber casing, creating a striking visual contrast that highlights the innovative silhouette. Introduced during Milan Fashion Week, this collaboration stands as a testament to AVAVAV’s knack for injecting artful playfulness into athletic footwear.
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