Australian streetwear label JUDAH has always spoken from the heart and with their new collection, SIMPLE the brand continues doing what they do best, creating clothes with a purpose. Launched at 7AM GMT on Friday the 28th of November, the collection lands alongside a Black Friday sale that sees up to 40% off previous collections.
The SIMPLE collection relies solely on custom-made fabrics, a choice that instantly sets the tone for the quality. The brand continues its commitment to womenswear aa a fully realised counterpart to their menswear collection.
The brand was founded in 2016 by Phat Judah, a creative raised in the suburbs of Melbourne, known as The Areaz. A place that has often been misread or overlooked. JUDAH was built as a voice for that world and to document the stories. JUDAH’s inspirations are clear, the south-east suburbs, the underground scenes, they all inspire JUDAH.
A Brand Raised by Its Community
In less than a decade JUDAH has claimed a placd amongst the biggest names in fashion and music. The brand has collaborated with Nike, Central Cee, Nemzzz, Syna and Corteiz. The bran’s immersive pop-ups and giveaways have helped cement as a big popular brand.
At the centre of everything sits the brands ethos: shine a light on the overlooked. This encourages people to bet on themselves, move with intention and build their own lane. It is a belief that no dream is too big from someone who comes from “nowhere” as long as they’re willing to push, fight and create a person can achieve everything they desire.
