For FW25, Anti Social Social Club revisits one of its most recognisable designs, the Mind Games tee, bringing it back with renewed effects and in fresh colours. Each one carrying a dinstinct airbrushed treatment and weathered finish, giving the piece a lived-in feeling. This feels like a nod to the early chaos and a signal that the brand keeps evolving their collection, even their older designs. The design first appeared in 2016 and embodied everything ASSC stood for: irony, introspection and imperfection. Now, nearly a decade later, ASSC is ready to bring the Mind Games tee back.
Deliberate Details
The Mind Games print, one of Anti Social Social Club’s most iconic designs has been reinterpreted using a layered, distorted screen-print technique. Depending on the colourway, the text shifts from subtle tonal fades to more high-contrast bursts. The weathered detailing is on purpose as well, it is strategically done to mimic natural wear. This new iteration introduces premium heavyweight cotton, a boxier fit and a cool designs. Each piece carries subtle variations, with no two exactly alike. Reinforcing a sense of individuality.
The Origins
Founded in 2015 by Neek Lurk, a former Stüssy social media manager, Anti Social Social Club began as an online experiment in vulnerability, a label that wore its anxieties on its sleeves. What started with small-batch hoodies and tees grew into a global phenomenon.
Over the past decade the brand has collaborated with names like Dover Street Market, BAPE, Playboy, and Hello Kitty, despite all the collaborations the brand stayed true to its founding ethos, a reflection of mental flux, communication breakdowns and finding the strange comfort in chaos.
Availability
The Anti Social Social Club FW25 Mind Games tees are available on https://www.antisocialsocialclub.co.uk/collections/fall-winter-2025-seasonal-collection
