1664 and CLOT are taking their East-Meets-French partnership into a new chapter, bringing fashion, design and festive culture together for a campaign spanning Asia. Titled Make Celebrations Extraordinary, the latest collaboration builds on the brands’ successful debut in Hong Kong last year, expanding into the Chinese Mainland, Singapore, Malaysia and Vietnam from November 2026 through February 2027.
Founded by Edison Chen, CLOT has built its identity around bringing Eastern influences into conversation with contemporary streetwear. That approach makes the label a natural partner for 1664, whose French heritage provides the other side of the collaboration. This time, the partnership moves beyond a single market, introducing limited-edition beer cans, exclusive merchandise and a series of curated experiences designed around the festive season.
Silk Royale Meets French Heritage
The visual direction centres on CLOT’s signature Silk Royale pattern, a motif inspired by the elegance of traditional Chinese silk. Its intricate geometric lines take cues from luxurious jacquard fabrics, giving the pattern an identity that balances heritage references with a contemporary finish.
For 1664, CLOT has reworked the motif in a vibrant, multi-coloured treatment, bringing it across the brand’s recognisable blue-and-white packaging. Neon-inspired outlines, shades of blue, red and yellow and firework details give the design a festive energy, while 1664’s signature cocarde remains a central reference to its French roots and brewing heritage.
From Limited-Edition Cans to Exclusive Apparel
The new design extends beyond the beer cand into a collection of merchandise curated by CLOT. T-shirts, socks and caps carry the campaign’s festive graphics, translating the collaboration’s visual identity into pieces that sit perfectly into the label’s streetwear world.
Each piece follows the same East-meets-French direction, using the collaboration’s colour palette and motifs to connect the products with the wider campaign. Alongside the limited-edition designs, 1664 and CLOT will introduce market-specific premiums and on-the-ground activations throughout the festive period. These experiences will vary across the participating markets.
The 1664 x CLOT limited-edition products will be available from November 2026 through February 2027 in selected supermarkets, bars, restaurants and online across Chinese Mainland, Singapore, Malaysia and Vietnam. For more information, please visit official CLOT and 1664 channels for details or at https://www.1664blanc.com/.
